Wake Up, Code Monkeys. The Game Has Changed
Hey guys, so I’m about to absolutely shatter your comfortable little bubble about “working hard” and “building your career.”
You think you’re so smart with your computer science degree, your pathetic LeetCode grinding, your little side projects that nobody uses. You think you’re building the future, but here’s the brutal truth: you’re not a technologist, you’re a digital serf maintaining someone else’s empire.
Everyone’s out here telling you to “work harder,” “build more projects,” “learn the latest framework.” But nobody and I mean NOBODY is telling you the real secret: work stopped mattering the moment we entered the attention economy.
And most of you completely missed it.
The Great Deception of “Knowledge Work”
Listen, I get it. You want to know why you feel like a wage slave? Because that’s exactly what you are.
The knowledge economy was the biggest scam ever pulled on an entire generation of workers. They convinced millions of people that if you just learned to code, if you just got that CS degree, if you just “upskilled” yourself, you’d be set for life.
What a joke.
Look around you. Every college graduate has a CS degree now. Your mom’s neighbor’s dog probably knows Python better than you do. The market is absolutely flooded with “software engineers” who can barely string together a React component without copy-pasting from Chatgpety.
Companies don’t need another code monkey who can implement a hash table. They need someone who can capture eyeballs and make people give a shit about their product.
But your computer science program didn’t teach you that, did it?
Important (Reality Check)
There are literally millions of people who can write the same code you write. Your technical skills aren’t special anymore. They’re the baseline expectation, like knowing how to read.
You Disgusting Know It All Scumbags
Look, I see you there, programmer. Sitting at your desk at 2 AM, debugging some legacy PHP application, thinking you’re so important because you understand how microservices work.
You’re a disgusting know it all scumbag who thinks your technical skills make you special.
But here’s the thing: we’re the same. Actually, I’m way better, but we’re fundamentally the same type of person. We both fell for the lie that hard work equals success. We both thought that if we just got technically proficient enough, the world would reward us.
We were wrong.
You know what you actually are? You’re not building the future. You’re maintaining the past. You’re digital assembly line workers who think you’re artists. You write React components that do the same thing as a thousand other React components. You optimize databases that are already fast enough.
This isn’t innovation. This is digital janitorial work.
The Attention Economy Revolution
Here’s what happened while you were grinding technical interviews: we moved beyond the knowledge economy into something far more valuable—the attention economy.
And if you’re still grinding algorithms while some 19-year-old is making millions on TikTok explaining JavaScript with memes, you’re living in the past like a digital dinosaur.
Knowledge Economy (2000-2018):
- Having specialized information was valuable
- Technical skills opened doors
- Working harder meant earning more
- Credentials mattered
Attention Economy (2018-present):
- Capturing attention is valuable
- Entertainment skills open doors
- Being interesting means earning more
- Audience size matters
The number one skill in 2025 isn’t knowing how to implement a binary search tree. It’s knowing how to make people LOOK at you. It’s understanding that human attention is the most scarce and valuable resource on the planet.
While you’re debugging legacy code for some corporation that sees you as a replaceable cog, influencers are building personal brands worth more than your entire department’s annual budget.
They’re not smarter than you. They just figured out that being interesting beats being technically proficient every single time.
Your “Technical Skills” Are Worthless
“But I know Kubernetes! I can scale microservices! I understand distributed systems!”
Cool story, bro. So do 2 million other people on LinkedIn posting the same generic tech takes.
Your technical skills are a commodity now. They’re not special. They’re not rare. They’re the baseline expectation. It’s like bragging that you know how to use Microsoft Word in 1995.
You know what’s not a commodity?
- The ability to build an audience of 100K people who actually care what you think
- The ability to create content that people voluntarily consume in their free time
- The ability to turn your personality into a business that generates passive income
- The ability to make people stop scrolling and pay attention to you
But nobody taught you these skills in your $200K computer science program.
The New Rules of Success (That Nobody Tells You)
While you’re optimizing your resume, successful people are optimizing their reach.
While you’re learning new programming languages, they’re learning how to communicate with humans at scale.
While you’re building apps that nobody will use, they’re building audiences that actually care about what they have to say.
Here’s who’s actually winning in 2025:
MrBeast: College dropout, makes $100M+ from YouTube attention
Joe Rogan: No degree, $200M Spotify deal for holding attention
Logan Paul: Dropped out, built attention empire, worth $45M+
Gary Vaynerchuk: Turned wine reviews into media empire
Meanwhile, your Stanford CS classmate is grinding for staff engineer at Google for $400K, thinking they’re successful.
The developers who are winning aren’t the ones with the cleanest code. They’re the ones with the biggest platforms. They’re the ones who understood that in an attention economy, being visible is infinitely more valuable than being technically proficient.
Warning (The Brutal Math)
A YouTube channel with 1M subscribers and decent monetization makes more money than 90% of senior software engineers. And it’s not even close.
Why Don’t You Get Into Blockchain, You Poor Programmer?
And while we’re talking about the future, let’s address the elephant in the room: blockchain and crypto.
I know what you’re thinking. “Another get rich quick scheme!” Wrong. That’s exactly the kind of thinking that keeps you poor and employed.
Blockchain isn’t just about making money (though it’s definitely about that too). It’s about understanding that we’re moving toward a decentralized economy where traditional employment structures are becoming obsolete.
While you’re applying for your next “Senior Full Stack Developer” position at some startup that’s going to fail in 18 months, others are building decentralized autonomous organizations and token economies.
You’re not working on cutting-edge technology. You’re working on technology from 10 years ago.
Smart contracts, DeFi protocols, NFT marketplaces—that’s where the real innovation is happening. But you wouldn’t know because you’re too busy maintaining CRUD applications and thinking you’re “building technology.”
The Uncomfortable Truth Nobody Wants to Admit
Here’s what nobody wants to tell you: your job is going to be automated away, and your company is going to replace you with AI or offshore developers the moment it becomes economically viable.
That’s not pessimism. That’s reality.
I know hiring managers who are already using AI to generate code and only hiring developers to review and deploy it. I know companies that have reduced their engineering teams by 30% while maintaining the same output using AI tools.
But here’s the opportunity: Humans will always need other humans to pay attention to. AI can write code, but it can’t build the human connections that drive real economic value in the attention economy.
While you’re competing with AI for who can write better algorithms, successful people are building audiences that AI can’t replicate.
What You Should Actually Do (If You Want to Stop Being Poor)
Stop being a digital peasant. Stop optimizing for what you think employers want. Start building something that makes people want to pay attention to YOU.
The Attention Economy Playbook:
1. Create Content That People Actually Want to Consume
- Technical tutorials that are actually entertaining
- Hot takes on industry trends that generate discussion
- Behind-the-scenes content from your programming journey
- Controversial opinions that make people think
2. Build Your Personal Brand
- Be known for something specific
- Have opinions that people associate with you
- Create a personality that people remember
- Stand for something, even if some people disagree
3. Master Platform-Specific Skills
- Understand YouTube algorithms
- Learn TikTok content optimization
- Master Twitter engagement tactics
- Figure out LinkedIn’s professional content game
4. Monetize Your Attention
- Sponsored content and brand partnerships
- Your own courses and digital products
- Consulting and speaking opportunities
- Building products for your audience
Because in five years, when your “stable” tech job has been automated away, the people who built audiences will still be thriving. They’ll be the ones offering jobs, not desperately searching for them.
The Peasant Mentality vs. The Attention Entrepreneur
Digital Peasants (You):
- Trade time for money at some corporation
- Optimize code that’s already fast enough
- Learn skills that are becoming commoditized
- Compete with millions of other identical developers
- Hope their employer doesn’t replace them with AI
Attention Entrepreneurs (Winners):
- Build assets that generate passive income
- Optimize content for maximum engagement
- Learn skills that are becoming more valuable
- Build unique personal brands that can’t be replicated
- Create multiple income streams that don’t depend on employment
Which one sounds better to you?
The Bottom Line (Stop Being Poor)
The knowledge economy is dead. It died sometime around 2018 when everyone got a CS degree and AI started writing code.
We’re now in the attention economy, where your ability to capture and hold human attention determines everything. Your CS degree is about as valuable as a certificate in typewriter repair.
The sooner you accept this and start building attention skills, the sooner you can stop being a digital wage slave grinding technical problems that don’t matter.
Everyone else can keep debugging React components and optimizing database queries while complaining about how unfair it is that influencers make more money than senior engineers.
But you? You’re going to wake up and realize that the game changed while you were still learning the old rules.
The knowledge economy is dead. Long live the attention economy.
Now stop reading blog posts and go build something that actually matters: your personal brand.
P.S. - If this post made you angry, good. That means you’re still thinking like an employee instead of an entrepreneur. The anger will fade when you realize I’m right. The truth won’t.
P.P.S. - Yeah, I know this is going to trigger every CS major reading this. Perfect. Maybe you’ll finally understand that you’re not building the future you’re maintaining the past while the future is being built by people who figured out that attention is the only currency that matters.